Kaizen Ad Partners with Septeni America for Mobile Gaming App Business: A New Chapter in Our Journey

Today, we are thrilled and grateful to announce a new chapter in the journey of Kaizen Ad.

Kaizen Ad’s Mobile Gaming App business will become part of Septeni America. This partnership represents a strategic enhancement of the services we offer to our clients, bringing significant value to both our customers and our team.

Since launching our services in 2017, Kaizen Ad has spent over 8 years supporting numerous gaming clients primarily in North America and Europe by producing UA-focused creatives.

What began with 2D videos has now expanded to UGC, 3D videos, Playables, App Store screenshots and icons, as well as gameplay recreation and capture, enabling us to support a wide range of creative needs.

Beyond the quality of our creatives, our UA expertise, project management capabilities, and our ability to communicate swiftly and flexibly have earned us the trust of our clients and led to many successful projects.

Since 2022, we have been evolving into an “App Growth Partner” a role that goes beyond creative production to encompass growth marketing as a whole. In that process, we have been exploring a strategic partnership with Septeni America, a company with proven strengths in campaign operations.

Septeni America, a digital marketing agency under the Dentsu umbrella, is part of the global Septeni Group, which boasts a team of over 2,000 professionals worldwide. With a proven track record and deep expertise, Septeni America has helped numerous gaming clients expand globally delivering end-to-end support from media planning and campaign operations to data analysis.

As a result, we will be able to provide all the resources needed to help games increase installs and player engagement, tailored to each client’s needs. From high-level marketing strategy and UA goal setting to campaign planning and creative production, we will deliver end-to-end support to help our clients succeed.

For our clients, there will be no change to the level of service you have come to expect. This also means access to even more powerful solutions and the ability to create data-driven creatives informed by operational insights. With our expanded team, we will continue to be the partner you can rely on for building and marketing world-class games.

This partnership marks the second chapter in our story and a significant leap forward. We are deeply grateful to all the clients who have supported us along the way. To our long-standing supporters, thank you. We look forward to sharing the next stage of our growth with you.

Gen Fujihara

CEO, Kaizen Platform USA, Inc.