Northern Stars teamed up with Kaizen Ad to supercharge their mobile game, Ultimate Survivors, from its final development stages to post-launch. Kaizen's mastery in crafting captivating user acquisition (UA) videos and static assets was instrumental in the game's success, by facilitating testing and scaling growth throughout each phase. Over a five-month period, Kaizen Ad delivered 28 unique UA videos, 17 static ads, 12 App Store Screens, and an App Store intro video.
Business Objectives and Implementation Strategy
Kaizen Ad's approach involved a deep dive into the game's mechanics and target audience. Through a collaborative process, the team developed a variety of creative concepts, incorporating diverse elements such as 2D, 3D, and user-generated content (UGC).
Open communication and a commitment to iteration ensured that the final creatives resonated with the game's unique identity. Kaizen Ad’s dedication to understanding the competitive landscape and leveraging best practices further enhanced the creative output.
Outcome: A Showcase of Creative Excellence
The collaboration yielded a suite of high-quality UA videos and static ads that effectively captured the essence of Ultimate Survivors. These assets played a crucial role in attracting new players and driving downloads. Moreover, Kaizen Ad's expertise in App Store Screen design resulted in visually appealing and informative assets that clearly conveyed the game's value proposition. The ongoing A/B testing of new App Store Screens demonstrated Kaizen's commitment to continuous improvement.
UA Video Results
Guided by performance and aesthetic feedback from Northern Stars, select videos were chosen for iteration. This involved reusing and refining promising creative elements to enhance their effectiveness. From an initial pool of 16 concepts, 6 top-performing creatives were earmarked for iteration. These iterations were produced before introducing new concepts. This strategic approach of regularly refreshing creative assets across various UA channels through iteration is a key driver in optimizing UA performance.
App Store Screens Results
Kaizen Ad conducted thorough research on Ultimate Survivors' competitors and other highly regarded games to inform its creative concepts for App Store Screens. After collaborating with the Northern Stars team and incorporating their valuable feedback, Kaizen embarked on production. The final outcome was a collection of exemplary App Store Screens that effectively showcase the gameplay mechanics, visual style, and unique selling points of Ultimate Survivors. A few months later, Northern Stars initiated A/B testing on a new set of App Store Screens, also crafted by Kaizen, to optimize their App Store Optimization (ASO) efforts.
Static UA Creatives Results
Successful game launches necessitate a comprehensive suite of static image creatives to complement videos for prominent UA channels. Recognizing this, Northern Stars entrusted Kaizen Ad to produce assets in essential sizes, incorporating diverse concepts and messages. This strategic approach empowers cross-channel static ad A/B testing at launch.
Conclusion: A Strategic Partnership for Growth
Kaizen Ad's collaborative approach and creative excellence were instrumental in elevating Ultimate Survivors. Our creative team’s expertise in concept development, communication, and iteration made us an invaluable partner in driving the game's success.
If you're looking for a creative agency that can help you achieve your app growth goals, Kaizen Ad is the ideal choice. Contact us today to learn more about how we can elevate your game.
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