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  • Writer's pictureVera Knaus

Top 5 Reasons Why Advertisers Should Try Amazon’s New Sponsored Brands Video Ads

Updated: May 27, 2020

As mobile video creative experts, we’re really excited about Amazon’s newest video ad solution - Sponsored Brands Video. Advertisers can engage shoppers on Amazon’s mobile shopping app with highly relevant, auto-playing video ads that appear in the middle of search results.

And if you ran video ads on Amazon’s Video in Search Beta, then you’re in for a treat!

Sponsored Brands Video is a keyword targeted and cost-per-click self-service solution. No more spreadsheets reporting! Ads link directly to the product detail page where customers have the opportunity to learn more and make a purchase.

Be an early adopter and start driving sales with Sponsored Brands Video in Q1 2020.

5 reasons why advertisers should launch a Sponsored Brands Video ad campaign

  1. First, video is compelling. Advertisers can now connect with Amazon customers shopping on their mobile devices. Video gives advertisers the opportunity to capture customer’s attention for a bit longer in order to highlight product benefits and unique selling points. Videos can be a bit more creative than traditional static images, allowing advertisers to really showcase their brand story.

  2. Highly relevant, engaging ads drive sales. Because Sponsored Brands Video ads are keyword targeted, advertisers have full control of which relevant creative to run in each campaign. Think of the shopper scrolling through the search results and your video ad coming from the bottom up. Now that’s powerful!

  3. Sponsored Brands Video is cost-per-click, keyword bidding. Most advertisers are familiar with setting up a Sponsored Brands campaign. Sponsored Brands Video is very similar and overall a quick and simple set up. Now serving on Desktop too!

  4. Sponsored Brands Video is completely self-service! Get started right away by going to Sponsored Brands and clicking on the Video ad format. Unlike Video in Search, an Amazon Account Executive is not required to launch your campaigns. If you don’t see the video option, connect with us and we’ll get you going!

  5. Take advantage of being an early adopter! Nearly 80% of Amazon customers use Amazon to discover new products and brands (Souce: CPC Strategy and Survata, “The 2018 Amazon Shopper Behavior Study,” US, Feb. 2018). Early adopters can be one of the few brands to use video to promote their products within their respective category.

Creative best practices for impactful video ads

Kaizen Ad worked with Amazon advertisers testing videos on Video in Search in 2019 while Sponsored Brands Video product was being built. During this time we gathered creative insights from testing a variety of variations.

Quality creative remains the most influential driving force behind engagement.

Download our latest creative insights report below and learn about key best practices we’ve uncovered through our work with Amazon advertisers.

Report Includes:

  • Mobile video best practices

  • Case studies

  • Creative DO and DON'T recommendations


About Kaizen Ad Amazon Video Ad Solution

Kaizen Ad is an approved Amazon Service Provider with a mission to drive creative excellence on Amazon. Our passion for mobile video advertising drives our creative curiosity.

We’re dedicated to gathering learnings and uncovering insights that help advertisers create video ads that drive sales and maintain a delightful shopping experience on Amazon.

Kaizen Ad professional designers deliver quality, mobile optimized video ads within 7 days. Enabling advertisers to launch video campaigns and drive results as quickly as possible.

Request a demo to learn more about our Amazon video ad solution.


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