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Your App Growth Partner 

to drive real business results through creativity

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Our Services

High quality, mobile-optimized, cost-effective video ads on demand

Cost-effective, quality video ads

As an official Marketing Partner with leading platforms, our  experienced designers convert your images and videos into mobile-optimized video ads that drive greater ROAS.

Professional designers,
not templates

Experienced designers transform your existing assets by applying the latest mobile-first creative best practices, motion graphics, animations, design, and concepting.

Test more creatives faster

Test more creative concepts across multiple channels & placements. Receive multi-format, high quality video ads in less than 1 week.

Take a closer look at all of our services

Official Creative Partners

Delivering high quality video ad creatives optimized to the top social & digital platforms

Kaizen Ad is a Google Ads Marketing Partner
Kaizen Ad is a YouTube Marketing Partner
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Featured Work

Mobile-optimized video ads we’ve created for our clients


Kaizen Ad creators worked closely with the Big Fish Games team to produce 100's of new concepts and deliver more than 1,000 video ad assets to help enable the team at EverMerge achieve 1M Daily Active Users.

Kaizen Ad Studio
  • Kaizen Ad delivered high quality creatives based on creative brief direction and concepted new creatives

  • Producing over 300 original concepts

  • Delivering 1,000+ creative assets 

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City Island 5

Kaizen creative team conducted competitive analysis of the game and its genre, by tapping into app intelligence and leaning into human creativity. Kaizen's Creative Director proposed fresh creative concepts specifically tailored to drive the audience to take install conversion action. Kaizen used best practices as far as visuals that were working for competitors at the time, as well as mechanics we had seen work specifically with City Island ads.

Kaizen Ad Premier
  • Kaizen videos beat CI5 benchmarks when it comes to IPM, CPI, and Retention which are the primary metrics focused on driving the install conversions. This can be attributed to the high-quality, strategic creative made by Kaizen creative team which was focused on reaching audiences by their specific player motivation

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Stick Cricket Clash

Kaizen used a popular and easily recognizable sports music track and added it to the spirit of the cricket game. This was an original concept conceived by our Creative Director that has worked well for every sports game ad we have run, not based on anything competitors were doing at the time. The key here was popular recognizability and quick game footage, rather than finding benchmarks among competitors. 

Kaizen Ad Studio & Premier
  • This ad was the top performer of all ads created for this game, running through the duration of every test and campaign that was run. This is an example of how to think outside the box and not simply just copy competitor ads, but use top performers as a guide and layer a fresh perspective on top to drive clicks and retention higher.

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Pococha (DeNA)

Kaizen Ad's team created new video ads from live UGC assets to create a cohesive story simulating a genuine app experience, continuously producing new top-performing creatives.

Kaizen Ad Studio & Premier
  • Kaizen Ad delivered high quality creatives based on creative brief direction

  • Performed creative analysis

  • Concepted 40 new creatives

  • Continuously producing new top-performing video ads for the Pococha mobile app

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Kaizen Ad's team concepted and created new video ads to further drive creative analysis and uncover key learnings about Text Now mobile app audience preferences and best performing creatives across multiple channels.

Kaizen Ad Premier
  • Kaizen Ad created new video creative concepts to test & analyze for the Text Now mobile app

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See more creative examples

Client Testimonials

Here's what our customers say about our video ad creatives

"Kaizen Ad developed high-performing creatives that allowed us to achieve our Google App campaign goals. The video production process was efficient and timely, given their platform for submitting and reviewing revisions, and enabling our translators to localize videos for international campaigns. We’ve been delighted with the quality of video ads produced by Kaizen, and have invested in their video production for our Google App campaigns."

Cindy Yim

Senior Digital Marketing Manager, Tophatter

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