Kaizen Platform Is Now a Facebook and Instagram Marketing Partner
Updated: May 27, 2020
We are excited to announce that Kaizen Platform is now officially a Facebook Marketing Partner and Instagram Partner, with Creative Platforms specialty in USA, Japan, and South Korea. It is an honor for us to be selected as part of only 34 approved Creative Platforms.
Kaizen Platform’s video ad platform and global network of Optimizers (professional designers), called Kaizen Ad, mission is to deliver the highest-quality video ad creative in the world. Our intelligent creative brief process and global network of professional designers provide fresher creative with faster turnaround times, delivering real outcomes for advertisers through agile video creative development for a mobile-first world.
“This badge represents the quality advertisers receive when they use Kaizen Ad to optimize and refresh video ad creative. We are excited for our future as a Facebook Marketing Partner, specifically focusing on enabling marketers scale their creative and expand their business globally through Facebook.” says Kenji Sudo, Kaizen Platform founder and CEO.
“As video has become an increasingly successful advert and mobile strategy for Facebook, advertisers increase their focus on both Facebook and Instagram as a global growth channel. This is where Kaizen Ad’s platform and network of professional creators comes in to enable advertisers to obtain high-quality video ad creative from local designers, for top tier regions such as Japan and South Korea, as well as other APAC regions, North America, and Europe, in a short turnaround time.” Kenji Sudo adds.
Becoming a Facebook and Instagram Marketing Partner officially reinforces our mission at Kaizen Platform to help global brands localize and refresh high-quality video ad creative at scale. Our global network of vetted professional designers called, Optimizers, can rapidly deliver a high volume and variety of creatives, allowing marketers to easily replace and iterate creative variations at scale in order to optimize Facebook and Instagram campaign performance through continuous improvement.
“In the age of mobile, brands need to think about how to capture people’s attention quickly and new ways of building creative content to reach their customers. Facebook’s Creative Platform partners, like Kaizen Platform, help advertisers deliver mobile-first creatives at speed, quality, and scale. Only companies that meet our highest standard for innovation and commitment earn the Facebook Marketing Partner badge.” said Justin Keh, Facebook’s Partner Development Manager for APAC."
Kaizen Ad’s recent success story is optimizing and localizing Playrix video ad creative for Japanese gamers. Playrix games, Township, Fishdom and Gardenscapes have consistently been among the Top 50 Grossing Apps for iOS App Store and Android Google Play since their release. Objective: Playrix was looking for an experienced video optimization partner to localize and refresh their Gardenscapes game video ad creative for the Japanese audience and improve Facebook mobile app install campaign KPI’s. Results: Within 5 business days of finalizing the creative brief, Playrix received a variety of new concepts and six variations localized to the Japanese market from Kaizen Ad’s professional global Optimizers. Kaizen Ad’s top performing creative saw an 18% reduction in CPI and 25% increase in CVR, compared against Playrix’s original video ad creative.
"Lubov Lukicheva, Marketing Analyst at Playrix said, “Our joint effort to develop videos for Japanese market has proven to be successful. Over 50% of videos developed by Kaizen have shown excellent results. We’re pleased by our partnership.”
Most recently, Andrew Keller, Global Creative Director of Facebook’s Creative Shop and Sheryl Sandberg, COO of Facebook, have both interviewed for AdAge* about 6-second video ads and increasing popularity of Instagram Stories. Marketers must be prepared for creating a variety of engaging and beautiful videos of just a few seconds that people will enjoy. Instead of cutting down longer content, brands must think of storylines and creative ideas specifically for these shorter art forms. This is when Creative Platforms like Kaizen Platform come in to help marketers produce new creative types seamlessly and test them at scale.
Brands can now find specialized Creative Platform partners such as Kaizen Platform through Facebook’s Marketing Partner Program. For more information on the Facebook Marketing Program, you can check out our Facebook Marketing Partner profile, Instagram Marketing Partner profile or get in touch with us at firstname.lastname@example.org.
*AdAge article source links: http://adage.com/article/qaa/q-aa-facebook-s-andrew-keller-six-second-ads/311163/?utm_campaign=SocialFlow&utm_source=Facebook&utm_medium=Social
ABOUT KAIZEN PLATFORM, INC.
Kaizen Platform, Inc. was founded in 2013 by a group of leading marketing technology professionals, including current CEO Kenji Sudo who led the Recruit Group’s ad technology division as the company’s youngest executive. Kaizen Platform, Inc. was built to combine world-class optimization technology with a network of talented Optimizers to rapidly improve and continuously A/B test experiences. Kaizen Platform Inc. helps marketers achieve incredible performance through the Kaizen Platform solution for optimizing the website user interface, and the Kaizen Ad optimization technology and solution for maximizing digital (banner and video) advertising creative.
ABOUT KAIZEN AD
Kaizen Ad delivers the highest-quality video ad creative in the world. Kaizen Ad enables marketers to easily replace and iterate creative variations at scale in order to optimize their campaign performance through continuous improvement. Our intelligent creative brief process and global network of professional designers provide fresher creative with faster turnaround times, delivering real outcomes for advertisers. Kaizen Ad Optimizers specialize in mobile advertising creative development within specific regions around the world, including top tier regions such as North America, Japan, South Korea, Taiwan, United Kingdom, France and more.
For media and press inquiries:
Kaizen Platform, Inc.
Contact: Vera Polyakova, Head of US Business Operations