Megan Chin

Customer Success, Creative Strategist at Kaizen Ad

Zach Marcus

Marketing Manager at

Big Fish Games

1200px-Big_Fish_Games_logo.svg (1).png

Amy Amornpongpisut

Mobile App Partnerships
at Google

Dr. Ulrich Keller

Regional Tech Partners Lead, Apps at Google

 A Kaizen Ad & Google Webinar 


A new audience of gamers has emerged from 2020 and this newbie player group is here to stay. There are many more players out there just like them, that need to discover your game app.


Driving gaming app installs requires tapping into the motivations behind why people game, and building creative asset inspired by these motivations. In this webinar, we’ll examine which creative elements are most effective in captivating new players. You will hear how gaming teams learn from their existing players, and how these learnings help to remove barriers for new players that is sure boost your next app install campaign.

 A Kaizen Ad & Google Webinar 

Build Better Gaming Creatives! Get more Players with Motivation-led Creative Triggers

Register and join us live on May 27, 2021
1200px-Big_Fish_Games_logo.svg (1).png

2020 was no doubt a historic year for mobile app gaming. 


Learn first hand, why so many mobile gaming apps advertisers are pivoting their video ad creative strategies and producing motivation-led creative video ads to run on Google App Campaigns.


Developing motivation-led video ad creative is the latest strategy that is sure to attract new audiences and help you grow app installs for your mobile game app.

Topics we'll cover in this webinar: 

  • Hear from a Google Growth Manager about the importance of creative for App Campaign success 

  • Learn the fundamentals of building better app creative for a new gaming audience 

  • Learn how special guest, Zach Marcus a Marketing Manager from Big Fish Games is scaling on App Campaigns [TBD]

  • Live Q&A! Get your questions answered live by experts from Kaizen, Google and Big Fish Games!


Kaizen Ad delivers the highest-quality video ad creative in the world. Kaizen Ad enables marketers to easily replace and iterate creative variations at scale in order to optimize their campaign performance through continuous improvement.

  • Facebook
  • Twitter
  • LinkedIn

© Kaizen Platform USA, Inc 2019